Consumer buyer behavior

Consumer buyer behavior

1. Attitude: A Persons consistently favorable or unfavorable evaluations,feelings, and tendencies toward an object or idea

2. Belief: A descriptive that a person holds about something

3. Business buyer behavior: is the intent and behaviour shown by companies and employees into making purchases for the organization.

4. Consumer buyer behavior:is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service.

5. Consumer Market:is the very system that allows us to purchase products, goods, and services. These items can be used for personal use or shared with others.

6. Culture: is the characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts.

7. Group: Two or more people who interact to accomplish individual or mutual goals

8. Learning: A descriptive thought that a person holds about something

9. Lifestyle: A persons pattern of living as expressed in his or her activities, interests, and opinions.

10. Motive: A need that is sufficiently pressing to direct the person to seek satisfaction of the need

11. New Product: covers the complete process of bringing a new product to market.

12. New task: is the one purchase decision that has not been done previously by the business as they didnot have the need for a new product

13. Opinion leaders: General: Influential members of a community, group, or society to whom others turn for advice, opinions, and views.

14. Perception: The process by wich people select, organize, and interpret informastion to form a meaningful picture of the world