Consumer Buyer Behavior

Consumer Buyer Behavior

1. 1. Attitude: A person´s consistently favorable or unfavorable evaluations, feelings and tendencies toward an object or idea

2. 2.Belief: A descriptive thought that a person holds about something

3. 3. Business buyer behavior: the intent and behaviour shown by companies and employees into making purchases for the organization.

4. 4. Consumer Buyer Behavior: is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service.

   • 5. Consumer Market: is a marketplace consisting of household consumers who buy goods for individual or family consumption
     • 6. Culture: The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

5. 7.Groups: Two or more people who interact to accomplish individual or mutual goals

   • 8.Learning: Changes in an individual´s behavior arising from experience
     • 9.Lifestyle: A person´s pattern of living as expressed in his or her activities, interests, and opinions
       • 10. Motive: A need that is sufficiently pressing to direct the person to seek satisfaction of the need
         • 11. New product: A good, service, or idea that is perceived by some potential customers as new .

6. 12. New Task: is the one purchase decision that has not been done previously by the business as they didnot have the need for a new product / task.

   • 13. Opinion leaders:
     • 14. Perception: The process by which people select, organize, and interpret information to form a meaningful picture of the world