Online Buisness

Online Buisness

1. Keywords

   • Include variations, e.g. singular and plural versions of each keyword. Use a thesaurus.
   • Avoid using too many keywords. Only use words that are relevant. Keywords that are too general will not make the user want to carry on with the site.
   • When creating the advert, it is important to get your message across. Remember, advertising space costs money
   • The headline should contain one or two of the keywords, as it is normally a direct link to the website
   • The main text should contain a brief description of the product or service. Just include the key details.
   • The URL should take the user straight to the product or service that is advertised rather than to the home page. If customers cannot find what they are looking for, they may leave.

2. Viral Marketing

3. Tips for a good webpage

   • Make it quality design, people wont want to visit your page again if it looks tacky and has poor design.
   • Having too many images or graphics will make it run slower and the user might get bored of waiting for too long, so don't put too many pictures on.
   • You need to make sure your links to different parts of the webpage are clear and don't confuse the user.
   • Add in pop up adverts and other things to encourage the customer.
   • Make sure you keep it up to date and get rid of any dead links or old information
   • Make sure you have good internet connection so if anything happens to the page you will be able to fix it quickly.