Design Thinking

Design Thinking

1. Concepts

   • Show don't tell
     • Communicate your vision
       • creating experiences
       • using illustrative visuals
       • telling good stories
   • Focus on human Values
     • Empathy for the people
     • feedback from these users
   • Craft Clarity
     • coherent vision
     • out of messy problems.
     • inspire others and to fuel ideation
   • Embrace Experimentation
     • is not simply a way to validate your idea
     • integral part of your innovation process
   • Be Mindful Of Process
     • Know where you are
       • in the design process
       • methods to use in that stage
       • what your goals are
   • Bias Toward Action
     • making over thinking and meeting
   • Radical Collaboration
     • Bring together innovators
       • varied backgrounds
       • varied viewpoints.

2. Steps

   • Empathize
     • is the foundation of a human-centered design process
       • Observe
         • Users and their behaviour
           • In the context of their lives
       • Engage
         • Interact with and interview users
           • scheduled encounters
           • short ‘intercept’ encounters
       • Immerse
         • Experience what your user experiences
   • Define
     • unpack and synthesize
       • empathy findings
         • compelling needs and insights
         • scope a specific and meaningful challenge
     • Two goals
       • develop a deep understanding
         • Users
         • Design space
       • come up with an actionable problem statement
         • your point of view
   • Ideate
     • generate radical design alternatives
     • explore a wide solution space
       • large quantity of ideas
       • diversity among those ideas
   • Prototype
     • getting ideas and explorations
       • into the physical world
     • can be anything
     • should be commensurate
       • with your progress in your project
   • Test
     • chance to get feedback on your solutions
     • refine solutions to make them better
     • continue to learn about your users

3. Methods

   • Are step-by-step guides
     • to unleashing your creativity
   • put the people at the center
     • of your design process
       • to come up with new answers to difficult problems.
   • types
     • Ideation
     • Implementation
     • Inspiration