Luxury Goods

Luxury Goods

1. The Irrational Consumer

   • Some conclude that higher priced goods are of better quality and we spend irrationally,

2. Self-Esteem and Luxury Goods

   • Can increasing self-esteem or providing a sense.
     • The Internet has made them easily accessible for impulse shopping when you’re feeling blue

3. Authenticity Matters

   • It turns out that the sentimentality of the item – the memory or pride or feeling that comes from having purchased a genuine luxury good – is part of the reason that we seek authenticity.

4. The Bottom Line

   • People buy luxury goods for a variety of reasons, all of which are related to the strong emotions that we attach to expensive material goods

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