Luxury goods

Luxury goods

1. What's the psicology behind buying them?

   • Physical appeal
     • More comfortable
     • Looks nicer
     • High quality materials
       • Makes them more expensive
   • Their Consumers:
     • Irrational consumer behavior
       • Leads people to spend way more money for a specific product
     • Develop a brand loyalty
       • Due to an exclllent marketing strategies from corporations
         • This strategies has a influence on
   • Social status
     • Brand's name
     • Makes you look wealthy
     • Acceptance of a particular social group
   • Consumers' desire to own the finer things
     • STRONG EMOTIONS
   • Self-steem
     • sense of belonging
     • sense of accomplishment
   • Authenticity
     • pride

Bilder und Dateien der Mindmap