Initial Need/Desire for Product

Initial Need/Desire for Product

1. Facebook

   • Instagram
     • Pintrest
       • Twitter
         • TV
   • Seen Product online/instore/on social media channel
     • Seen Friend wearing desired Item
       • Choose style/size/price range/seasonality
         • Fit for purpose/event/ gathering
   • Social Media
     • Google Search
       • Popular Online Clothes retailellers
         • ASOS
         • BooHoo.com
         • MissGuided.com
         • River Island
           • Visit Onine Shop
             • Decision
           • Visit Shop
             • Decision
       • Fashion Blogs