Kurukshetra

Kurukshetra

1. Stakeholders

   • Retailer
   • End User
   • Wholesaler
   • Distributor

2. Interviews

   • Observations
   • Clustering
     • Insights
       • Opportunity Spaces
         • 1. Opportunity to create an interactive medium to make the consumers aware
           • 2. Opportunity to capture the needs of the rural consumers to introduce a product
             • 3. Opportunity to make use of the fast moving products to spread awareness about other products