Security & Privacy

Security & Privacy

1. Dimensions of Trust

   • Competence
     • Competence refers to a company’s ability to fulfill promises made with the consumers.
   • Integrity
     • Integrity suggests that a company acts in a consistent, reliable, and honest manner
   • Benevolence
     • Benevolence is the ability of a company to hold consumer interests ahead of its own self-interest and indicates sincere concern for the welfare of the customers.

2. Privacy and Security as Barriers