What we've learned

What we've learned

1. The web site

   • Its more than a page
     • It is the virtual home of your brand/company
   • Fundamental element of the marketing and communication strategies
     • platform between the cyber public
       • Relationship
         • Brand
         • Compoany
   • Types of websites
     • Informational
     • Educational
     • Retail
     • Services
     • Communities
     • Mixed
   • Elements of any website
     • Design
     • Content
     • Navigation routes
   • 1) Creation proceess
     • 2) Learn
       • Creative brief
       • 3) Plan
         • Creative strategy
         • Research and note-taking
         • Sketching and mock-ups
         • Pic your tools
         • 4) Design
           • 5) Code
             • Start with a base template
             • Lay out main sections
             • Validate and test
             • 6) Launch
               • 7) Maintain

2. Design and production of interactive protects

   • Today
     • The world has 3,035,749,340 internet users
     • 45% of the world's population
   • Tomorrow
     • On 2020 we'll be over 4 billion netizens
     • Mexican has right now more than 50 million internet users
       • Mainstream media by CICOM ( Centro de Investigación en Medios de Comunicación)
   • Mexican netizens access the internet by 4 different devices in average
     • 50% uses the internet as they watch they favorite shows.
   • Interactive project
     • Internet= Interaction
     • Web pages, advertising banners, social media, apps, gaming
   • To trascend
     • Relations
       • Consumer
       • Marketr
     • Advertising will be interactive
     • know your audience
       • IAB México
       • AMIPCI
       • WIP.MX
       • Comscore
   • Interactive media
     • Online marketing and advertising
     • Engagement
     • KPI
     • Interactive video
     • Gaming and social Gaming
     • Apps
   • Interactive Project's Process
     • Planning
     • Marketing or communication brief
     • Main objectives or KPI (Key performance indicators
     • Time table (deadlines)
     • Available resource (money, people, technological tools).