Generational Differences

Generational Differences

1. Baby Bommers

   • They born between 1946 - 1964
   • Baby boomers are the biggest consumers of traditional media like television, radio, magazines, and newspaper. Despite being so traditional 90% of baby boomers have a Facebook account. This generation has begun to adopt more technology in order to stay in touch with family members and reconnect with old friends.

2. Generation Z

   • The average Gen Zer received their first mobile phone at age 10.3 years. Many of them grew up playing with their parents' mobile phones or tablets. They have grown up in a hyper-connected world and the smartphone is their preferred method of communication. On average, they spend 3 hours a day on their mobile device.
   • They born between 1995 - 2010

3. Millennials

   • 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Cord-cutting in favor of streaming services is the popular choice. This generation is extremely comfortable with mobile devices but 32% will still use a computer for purchases. They typically have multiple social media accounts.
   • They born between 1980 - 1994

4. Generation X

   • Gen X still reads newspapers, magazines, listens to the radio, and watches TV (about 165 hours' worth of TV a month). However, they are also digitally savvy and spend roughly 7 hours a week on Facebook (the highest of any generational cohort).
   • They born between 1956 - 1979

5. Generation Alpha

   • They born in 2011 until today
   • Generation Alpha use smartphones and tablets naturally. These children were born along with iPhones, iPads, and applications. They don't know or can imagine how life was without them. They are not afraid of technology or touching buttons to learn what those buttons do. Alphas learn by doing. Generation Alpha is growing up with the familiar voice of Siri, Alexa, and Google Assistant in their home.