Cultural Communication

Cultural Communication

1. things to take into consideration when communicating with people from other culture.

   • Personal or non-Personal Style
     • Some cultures prefer a more personal communication style. In these case, the speaker can tell personals stories and anecdotes to connect with the others.
     • Other cultures prefer a neutral non personal communication style with few personal stories, anecdotes, focus on facts and examples.
   • Product/Service or Relationship
     • Relationship-orientated cultures put more emphasis on the relationship, where building the relationship and creating trust is important before business can happen.
     • "product/service orientated" discover needs and problems throught questions and then focus on explaining the features and benefits of the product/service using facts, figures, customer, examples and case studies
   • Data-orientated or Dialogue- orientated
     • Data-oriented cultures focus on collecrting facts and figures from sources such reports or studies
     • Dialogue-orientated cultures focus on collecting information by talking to people and asking for opinions, conclusions and discovering rumours.
   • Listening habits
     • For America "time is money" they like people to get to the point . They want to know the main beneffits and like to be entertained.
     • Germans listens for facts, thecnical details and like comunication to be well estructured
     • French are listening for the logic behind ideas or arguments presented.
   • Give lost of detaill or not too much detail.
     • Theory of low contest communication cultures says that the messatge needs to be explicit, detailed, simple, clear and concise
     • In the "High-Contesxt Communication" the information, is not explicit, not too much detail is communicated.
   • Showing emotion
     • In some cultures it is acceptable to show emotion, be passionate, to speak loudly, use lots of hand and facial gestures and exaggerated expressions when communicating.
     • In other cultures people expect you to use a neutal communication style, to be clam, to control your emotions, use logic facts when communicating