CONSUMER BEHAVIOR BLOCK 2

CONSUMER BEHAVIOR BLOCK 2

1. HOW TO INTERPRET CONSUMER BEHAVIOR?

   • GLOBALIZATION
     • IT IMPLIES
       • ATTITUDES
       • EXPORT OF SECURITIES
       • IMPORT OF SECURITIES
       • LIFESTYLES
   • VARIATIONS IN CULTURAL VALUES
     • CULTURAL VALUES ARE WIDELY ACCEPTED BELIEFS THAT AFFIRM WHAR IS DESIRABLE
       • AFFECT BEHAVIOR THROUH RULES
       • TO UNDERSTAND CULTURAL VARIATIONS IN BEHAVIOR IS TO UNDERSTAND THE VALUES ADOPTED BY DIFFERENT CULTURES
   • CULTURAL VARIATIONS IN NO VERBAL
     • DIFFERENCES IN VERBAL COMMUNICATION SYSTENMS (LANGUAGES) ARE INMEDIATELY OBVIOUS
       • EXAMPLE
       • RELATIONS
       • AGREEMENTS
       • THINGS
         • THE CULTURAL SIGNIFICANCE OF THINGS LEADS TO BUYING PATTERNS THAT WUULD NOT OTHERWISE BE PREDICTED
   • CROSS CULTURAL AL VARIATIONS
     • THE BENEFITS CAN BE SIGNIFICANT
       • THE CHALLENGS, ADAPTATIONS AND ADJUSTMENTS ARE AMAZING
     • COMPANIES TEND TO ASPIRE TO BE GLOBAL
   • GLOBAL DEMOGRAPHY
     • DEMOGRAPHICS IS BOTH A RESULT AND A CAUSE OF CULTURAL VALUES
     • MARKETING
       • INCOME DISTRIBUTION, HOWEVER, THE DISTRIBUTION OF THAT INCOME IS VERY DIFFERENT

2. VANNIA DESIREE GARCIA RODRIGUEZ 2RV3