Research instruments PEG

Research instruments PEG

1. Questionnaires

   • It allows obtaining information from the study subjects, on opinions, attitudes or suggestions. Can be applied in large geographical areas. It consists of a set of questions regarding one or more variables to be measured. It is made up of instructions and questions. They are classified into: Closed: consists of a set of questions regarding one or more variables to be measured. Open: they do not define the answer alternatives in advance

2. Interviews

   • It is a technique that allows obtaining verbal answers about the problem to be investigated. It involves direct communication between the researcher and the research subject. It can be structured and semi-structured. Structured interview is characterized because the questions are the same for all the interviewees and are formulated following a specific order. It is planned in advance. The unstructured interview allows more freedom, is more flexible and open, the content of the order and the depth of the questions depend on the interviewee. The questions are not planned.

3. Content analysis

   • It is a technique to study and analyze communication in an objective, systematic and quantitative way.

4. Questionnaires

   • It allows obtaining information from the study subjects, on opinions, attitudes or suggestions. Can be applied in large geographical areas It consists of a set of questions regarding one or more variables to be measured. It is made up of instructions and questions. They are classified into: Closed: consists of a set of questions regarding one or more variables to be measured. Open: they do not define the answer alternatives in advance

5. Interviews

   • It is a technique that allows obtaining verbal answers about the problem to be investigated. It involves direct communication between the researcher and the research subject. It can be structured and semi-structured. Structured interview is characterized because the questions are the same for all the interviewees and are formulated following a specific order. It is planned in advance. The unstructured interview allows more freedom, is more flexible and open, the content of the order and the depth of the questions depend on the interviewee. The questions are not planned.

6. Content analysis

   • It is a technique to study and analyze communication in an objective, systematic and quantitative way

7. Focus groups

   • A gathering of people in a room who come together on a voluntary basis to talk and discuss specific topics, products, etc. In addition to this, focus groups serve to gain insight even of things that companies do not notice.

8. Observations

   • It can be a participant or not. Participant research: requires the researcher (observer) to participate in the activity or community that is being studied. From the inside, because the researcher becomes familiar with the study subjects. Non-participatory research: the Researcher plays a passive role, that is, he does not get involved or relate to the subjects or the observed community.

9. Questionnaires

   • It allows obtaining information from the study subjects, on opinions, attitudes or suggestions. It can be applied in large geographic areas. It consists of a set of questions regarding one or more variables to be measured. It is made up of instructions and questions. They are classified into: Closed: consists of a set of questions regarding one or more variables to be measured. Open: they do not define the answer alternatives in advance

10. Interviews

    • It is a technique that allows obtaining verbal answers about the problem to be investigated. It involves direct communication between the researcher and the research subject. It can be structured and semi-structured. Structured interview is characterized because the questions are the same for all the interviewees and are formulated following a specific order. It is planned in advance. The unstructured interview allows more freedom, is more flexible and open, the content of the order and the depth of the questions depend on the interviewee. The questions are not planned.

11. Content analysis

    • It is a technique to study and analyze communication in an objective, systematic and quantitative way.

12. Focus groups

    • A gathering of people in a room who come together on a voluntary basis to talk and discuss specific topics, products, etc. In addition to this, focus groups serve to gain insight even of things that companies do not notice.

13. Observations

    • Puede ser un participante o no. Investigación participante: requiere que el investigador (observador) participe en la actividad o comunidad que se está estudiando. Desde dentro, porque el investigador se familiariza con los sujetos del estudio. Investigación no participativa: el Investigador desempeña un papel pasivo, es decir, no se involucra ni se relaciona con los sujetos ni con la comunidad observada.