Planimetry

Planimetry

1. Is a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps. It is a schematic plan that shows how and where products should be located specifically on each shelf.

   • Factors involved
     • Visual merchandising
       • Is the art and science of applying effective design ideas in order to increase store traffic and volume of sales
         • There are many aspects to take into account such as color, signage, merchandise presentation, and window display among others. It is a continuous process and it is never over.
     • Store planning
       • Distribution of products on shelves must be made in accordance with the necessities and the stores’ objectives. It means that it changes permanently.
         • Floor space
           • Allocating the product in such a way that it creates harmony between the image store and merchandising purposes
         • Product placement
           • Refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations.
         • Traffic flow
           • Refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably.
             • Is classified into three types
               • Grid layout
                 • It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.
               • Loop or racetrack layout
                 • They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.
               • Free Flow-layout
                 • Their purpose is to differentiate merchandise items, product categories and departments. This is used in specialty stores.