Gender roles continue to evolve

Gender roles continue to evolve

1. Changes in american cultural values

   • Self oriented values
     • inclined to abstinence
     • active
       • materialistc
   • Material americans
     • strong material orientation
   • Environment oriented values
     • economic, techical, and physical environment
       • cleaning
       • risk talking

2. marketing strategy and values

   • cause related marketing
   • marketing to gay and lesbian consumers
   • product strategy

3. Retail strategy

   • values relative to green
   • Discuss the values in relation to the cause