Consumer Purchasing Process

Consumer Purchasing Process

1. Purchasing behaviour of tourist consumer change

   • Image of destination
   • Adoption
   • Distribution
   • Media and channels

2. Purchase process

   • Identification of the problem
     • Necessity for to buy something
   • Search information
     • Look for information about the product or service
   • Evaluation of alternatives
     • Comparison between characteristics
   • Decision
     • Purchase of the product
   • Post-purchase
     • Did my purchase achieved my expectations?

3. Related to the life cycle of the tourist trip

   • Before the trip
     • Consultation of information
     • Decision
     • Reservation
   • During the trip
     • Experience
       • Entertainment
       • Restaurant
       • Getting infomation
   • After the trip
     • Sharing memories
       • Photos
       • Opinions
       • Experiences

4. Use of technology

   • In process
   • New opportunities
   • Easier access

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