Mindmap

Situational Influences

Eleanor Ngatha K Englisch

Inhalt der Mindmap

Situation
Situational Influence
What marketers should understand
- Situational effect
- Strength of effect
- Situational influence
Types of situations
- communication
  - Where
  - Alone
  - Surrounding noise
- purchase
  - Where
  - Alone
  - In a hurry
- usage
  - With guests
  - Pleasure or work
- disposal
  - Before the next purchase
  - Trade-ins
  - packaging
Dimensions of situations
- physical
  - Store location
  - Interior decor
  - Smell/aromas/music
  - Choice provided
  - Utalitarian
  - Hedonic
- social
  - Types of customers in the store
  - Queues and crowding
  - high-profile people/celebrities
  - consumed privately
- temporal
  - Seasonal product
  - Urgency
  - Shopping time available
  - Product (expected) shelf life
- task
  - Utalitarian/Status symbol
  - Gift/Personal use
  - Long lasting/decorative
  - Single/Several users/users
- antecedent
  - Moods
  - Momentary conditions
marketing strategy
- situational influence matrix
- Situation based product positioning
- Segmenting based on usage situation

Beschreibung: Mindmap am Situational Influences, erstellt von Eleanor Ngatha K am 01/06/2015.
Erstellt von: Eleanor Ngatha K
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