AMWAY

AMWAY

1. Corporate Social Responsibility

2. is one of the world's largest direct sales organisations

   • 3 million Independent Business Owners (IBOs)
     • distributes a range of branded products
       • include
         • personal care fragrances, body care skin care and cosmetics
         • durables such as cookware
           • water treatment systems
         • nutrition and wellness products such as food supplements

3. is committed to playing a part in improving the lives of children in need across the globe

   • strategy
   • works with
     • UNICEF, the United Nations Children's Fund.
       • global commitment
         • Amway Europe has been an official partner of UNICEF

4. Growth and responsibility

   • vision is
     • to help people live better lives.
       • programmes
         • measles vaccines
           • vitamin A
             • malaria vaccines

5. Developing a strategy

   • Amway's Global Cause strategy
     • European strategy
       • UK strategy
         • Objectives
           • loyalty and pride
             • a caring organisation
               • make a real difference to human lives

6. Interest in CSR

   • staff
     • customers
       • parter of UNICEF
         • Amway Europe
           • IBOs

7. Conclusion

   • careful planning of its strategy
     • fundraising goals
       • ModelAmway is a family business with family values
         • are people who want to make a difference to the communities in which they operate and to the wider world community

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