AMWAY

AMWAY

1. Amway is a company largest direct selling world. that does more than provide customers with good quality products. It shows the practical realities of Amway's global commitment and how it plays a key role in the communities in which it operates.

   • Typical products: personal care fragrances, body care skin care and cosmetics durables such as cookware and water treatment systems nutrition and wellness products such as food supplements, food and drinks. IBOs play a key part in helping Amway to deliver its Global Cause Programme.
     • Reported worldwide sales $11.800bn in 2013.
     • 80 markets and territories worldwide.
     • 3 million Independent Business Owners (IBOs)
       • The IBOs are Amway's links with consumers and the communities in which they operate.
         • Highly motivated
         • Self-employed
         • Responsible in trading

2. Typical products: personal care fragrances, body care skin care and cosmetics durables such as cookware and water treatment systems nutrition and wellness products such as food supplements, food and drinks. IBOs play a key part in helping Amway to deliver its Global Cause Programme.

3. Corporate Social Responsibility (CSR) Amway defines a global cause as 'a social issue affecting many people around the world engaged in a struggle or plight that warrants a charitable response'.

   • Growth and responsibility
     • Help children in need across the globe.
     • Help people live better lives.
     • Providing a low-cost low-risk business opportunity based on selling quality products.
   • Amway launched the global One by One campaign for children in 2003.
   • Working with employees, their families, the local community and society at large to improve their quality of life.
     • Contributing positively to the communities they operate in.
     • Organisations working responsibly
   • Stakeholders
     • Global headquarters Amway Europe
     • IBOs
     • Community partners-UNICEF
     • Staff
     • Customers

4. This case study of UNICEF shows how Amway is a business that does more than provide customers with good quality products. It shows the practical realities of Amway's global commitment and how it plays a key role in the communities in which it operates.

   • Since 2001, Amway Europe has been an official partner of UNICEF and has been able to contribute over 2 million euros (about £1.4 million). The focus is on supporting the worldwide 'Immunisation Plus' programme.

5. Fundraising through selling items such as: greetings cards multi-cultural gifts and cards stationery and wrapping paper toys for children.

   • African childrenAmway Europe provides support for fundraising to the extent of 500,000 euros (about £350,000) per year