PLANIMETRY

PLANIMETRY

1. Is a measuring instrument of plane surfaces used for planning physical areas.

2. Aspects

   • Visual and Merchandising
     • Is the art and science of applying effective design ideas in order to increase store traffic and volume of sales.
   • Store Planning
     • Distribution of products on shelves must be made in accordance with the necessities and the store’s objectives.
       • Floor space: This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes.
       • Product placement:This variable refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations.
       • Traffic flow: This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably.
         • Planogram:defines products location and their quantity
         • Grid Layout :Linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.
         • Loop or Racetrack Layout:Circuit or race track design they allow that buyers walk and explore goods like follow the perimeter traffic of the corridor.
         • Free Flow:Difference the merchandise items, product categories and departments. This is used in specialty stores.