Planimetry

Planimetry

1. When large supermarkets, hypermarkets or malls decide to facilitate the display of their products and improve their image, they create very detailed plans to attract more customers. Not only plans are relevant here, but also the ways in which goods are displayed.

   • aspects
     • Visual merchandising
       • There are many aspects to take into account such as color, signage, merchandise presentation, and window display among others. It is a continuous process and it is never over.
     • Store planning
       • The space is the most limited and expensive aspect that the establish- ment has. Therefore, one of the main objectives of a person in charge is to take full advantage of every square meter in a proper distribu- tion of products.
         • Aspects for layout stores
           • Floor space
             • This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising pur- poses.
           • Traffic flow
             • This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably.
               • Grid layout
                 • This organization is common in supermarkets and pharmaceutical retailers. It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.
               • Loop or racetrack layout
                 • Loop or racetrack layout is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.
               • Free Flow-w- layout
                 • Free Flow-layouts are very flexible; they create an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments. This is used in specialty stores.
           • Product placement
             • This variable refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations.