Purchase Process

Purchase Process

1. Need recognition

   • the consumer needs to make a desicion, either he/she only wants the product or needs it.

2. Information Search

   • Personal internal search
     • personal experiences with the product, brand or service
   • External Search
     • television, radio, internet or family and friends

3. Evaluation of Alternatives

   • Evaluate
     • consumer evaluates all their product and brand options
   • Compare
     • consumer then compares prices, quality, guarantees and other aspects between the different alternatives
   • Rank
     • consumer makes a rank with all the alternatives and picks the one that has the more benefits to him/her

4. Purchase

   • in this step the consumer finally decides to purchase the product and now has to decide from what store, payment method or delivery

5. Post-purchase evaluation

   • the last and most important step in the purchase process, this determines if the consumer becomes loyal to the brand depending on the satisfaction he got with the product

Bilder und Dateien der Mindmap