Target customers

Target customers

1. Demographic

   • -Demographic profile of your target market.
     • -Traditional criteria for market segmentation.
       • -The most basic descriptive information
         • -Age, education level, gender, Profession, Household income level Marital status, Geographic location.

2. Behavioral

   • -How your target customers use products or services in the same category.
     • -Purchasing habits
       • -Frequency and volume
         • -Product selection criteria (e.g price, quality)
           • -Buying process and shopping chanels.

3. Psychological

   • -Personal traits, Cultural values,Life styles, Subjective perceptions, etc.
     • -Tools for measuring Psychological traits
       • -value and Life styles (VALS)
         • -The Edward personal preference schedule (EPPS)
           • Rokeach value Survey (RVS)