PIVOT

PIVOT

1. PERSEVERE

   • KEEP YOUR STRATEGY GOING

2. PIVOT

   • CHANGE THE STATEGY WHEN
     • PRODUCT DEVELOPMENT SHOULD BE MORE PRODUCTIVE
     • EFFECTIVENESS IS DECREASING
   • ITS THE REAL WAY TO MEASURE
     • STARTUPS RUNWAY
   • ITS A STRATEGIC HYPOTHESIS
     • IT CAN ALSO FAIL

3. WHY PEOPLE DONT PIVOT

   • VANITY METRICS
   • UNCLEAR HYPOTHESIS
   • FEAR TO FAILURE

4. CATALOG

   • ZOOM IN PIVOT
   • ZOOM OUT PIVOT
   • CUSTUMER SEGMENT PIVOT
   • CUSTUMER NEED PIVOT
   • PLATAFORM PIVOT
   • BUSINESS ARCHITECTURE PIVOT
   • VALUE CAPTURE PIVOT
   • ENGINE OF GROWTH PIVOT
   • TECHNOLOGY PIVOT
   • CHANNEL PIVOT