Lean Startup and Customer Development

78 resources created by 62 users

This Lean Startup and Customer Development page on GoConqr gathers community-made mind maps, flashcards, a quiz and a flowchart, from the Build-Measure-Learn chapters to viability experiments and talking to customers. It's built for university students working through the ideas behind new ventures, and for teachers after ready-made material. There are over 70 resources here, including more than 60 mind maps, nearly all at university level. Pick a map that matches your reading, then add flashcards to check what stuck.

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Top Lean Startup and Customer Development resources

Quizzes

2 questions
LLP@Tecnico - Class 4 - Customer Segments What is the best tool to validate whether your customers have the problem you think they have? lco

Mind maps

See all 72 mind maps

Flashcards

Flowcharts

Notes

10 Common Mistakes When Launching a New Business - created from Mind Map 2. The business name does not comply with applicable legislation 3. Filing to trademark a business name 5. Failing to properly secure the intellectual property rigthts from co founders, employees, licensees etc ninfa diaz

Topics in Lean Startup and Customer Development

Customer Discovery and Market Segmentation6 Experimentation and Minimum Viable Products9 Measurement and Pivoting5 Startup Growth Engines5 Innovation and Disruption in Startups5

About Lean Startup and Customer Development

GoConqr Original

What the resources cover

Most of this page is mind maps, made by GoConqr users rather than by GoConqr. Several map the same ideas in different ways, so you can compare how different students have summarised them.

Why the Lean Start-up changes everything appears in several versions. The ideas include experimentation over elaborate planning, customer feedback over intuition and iterative design over traditional development.
Wading in the Value Stream looks at value as the activities that deliver something to the customer.
Viability Experiments covers the landing page: a simple page with a message and a call to action, used to measure interest.

Where to start

Begin with a overview map such as Why the Lean Start-up changes everything, then read the one on the fallacy of the perfect business plan. Together they explain why founders test ideas before committing to a plan.

Next, follow the chapter maps in order: Learn, Experiment, Leap, Test, Measure and Pivot or Preserve. Test brings in the concierge MVP. Measure explains cohort analysis. Pivot or Preserve discusses the runaway, measured by how many pivots a startup has left.

Customer development

For the customer side, open Customer Development, Talking to Humans and All The Fish In The SEA, which deals with personas and market segments. The flowchart Talking to humans gives a visual route through the same ground.

Using maps, flashcards and the quiz together

Read a map, then cover it and try to recall its branches. The flashcard decks Key concepts lean startup and Flexibility & Growth Engines suit quick recall of terms. The quiz on customer segments lets you test yourself on who the customer is.

Where it fits

This unit sits in the Business Models and Lean Startup strand of Entrepreneurship. Teachers can use the maps as ready-made handouts or discussion starters.

When you are ready, choose one map, work through it, and then try the quiz.

Frequently asked questions

Which resource should I open first?

Start with the mind map Why the Lean Start-up changes everything. It sets out the main contrast between experimentation and elaborate planning, and between customer feedback and intuition. After that, move to the chapter maps in order, from Learn through to Pivot or Preserve.

What do the chapter maps cover?

The chapter maps follow the book's sequence. Test explains the concierge MVP, Measure covers cohort analysis, and Pivot or Preserve looks at the runaway and how many pivots a startup has left. There are also maps for Leap, Experiment, Grow and Innovate.

Is there a quiz on this page?

Yes, there is one quiz, called LLP@Tecnico - Class 4 - Customer Segments. It tests your grasp of customer segments, so it pairs well with the map All The Fish In The SEA and the Customer Development maps. Use it after reading, not before.

Are the resources free to use?

Yes. Every resource listed here is free to open, study and take, with no account needed. They were made by GoConqr users, not by GoConqr. If you want to save quiz scores or make your own maps, flashcards and notes, a free account lets you do that.

Who are these resources for?

They are mainly for university students studying entrepreneurship, with a small share of more general material. Teachers can also use them as ready-made maps for lectures, seminars or revision handouts.

What if I cannot find a topic I need?

Try the other maps on the same idea, since several cover the same chapter in different words. You can also build your own mind map or flashcards on the missing topic and keep them alongside the community resources.