BHF Demographics

BHF Demographics

1. Demographic - Health conscious supporters interested in heart disease and public health. Most are in their 20s and 30s and want to raise awareness about heart disease. They want to get involved in local events.

2. Geographic - BHF is a UK-based organisation with a national target audience. The audience will be mainly from cities where heart disease is common. There is a gap where community engagement is in demand.

3. Psychographics - Caring supporters who want to support BHF's research. Young professionals who want to improve their lives through information. They or their families may be affected by heart disease. Access to information and updates on heart research may be lacking.

4. Behavioural - Existing supporters who are already familiar with BHF's work. Its goal is to gain new insights into heart disease and to raise funds for charity. They wish to get involved locally but have no idea where to start. They also want a brand that is personable and reflects their experiences.