Idea development

Idea development

1. Development of creative problem-solving ideas

   • Phases:
     • Preparation: This phase comprises the period of detection and identification of the problem
     • Incubation: Get away from the problem and come back later to figure it out
     • Enlightenment: Materializes in the final idea to solve or overcome the problem or challenge we are facing
     • Verification: Involves the analysis and evaluation of the idea in order to refine it and determine whether it is the most suitable solution to solve our problem
   • Methods:
     • Analogy
     • Brainstorming
     • List of Osborn questions
     • Random word method
     • Morphological tables

2. List of Osborn questions

   • This is a fundamental set of questions that are used to formulate as many approaches to the problem as possible to open up the perspective we have on the problem.
     • What are these?:
       • What? Where? When? How? Why? Who?...

3. Random word method

   • The development of this technique plans to associate any word or image that comes from a context in which it works, obtaining new mental relationships and new ideas of possible solutions.

4. Morphological tables

   • It is based on the conception that any object of our thought is composed or integrated by a certain number of elements and on the consideration that these have their own identity and can be isolated.

5. Debuggin of ideas

   • The debugging of ideas is a fundamental process both for a company and when considering our own objectives. If it is not carried out correctly, there is a risk of investing a large amount of time and money in an action plan that does not lead us to what we want.

6. Branding strategy

   • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding
     • Objectives:
       • -Loyalty to positioning -Satisfaction -Added value -Interest

7. Impact theory

   • Is useful to understand in which social situations a greater influence is produced
     • Factors
       • -Strength -Immediacy -Number of sources
     • Laws
       • -Law of social forces -Psychosocial law -Law of multiplication and division impact

8. Concept development

   • Is a process driven by a set of costumer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions
     • Benefits:
       • Include all business stakeholders in the consideration and exploration of widely varying solution ideas

9. Prototypes and models

   • A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities
     • Benefits
       • -Improved project tracking -Receive feedback quickly -Obtain reliable data
     • Types
       • -Sketching -Low fidelity prototype -Medium fidelity prototype -High fidelity prototype

10. Proof of concept

    • is a realization of a certain method or idea in order to demonstrate its feasibility, or a demonstration in principle with the aim of verifying that some concept or theory has practical potential. A proof of concept is usually small and may or may not be complete.

11. Technical viability

    • It is a study of the plant required to operate successfully, the factory layout, the location of the factory, the costs associated to the plant, waste factors and the availability or electricity requirements.

12. Marketing impact

    • A well-defined marketing strategy leads to an increase in the business sales and marketing. This directly impacts the revenue generated as the more you reach out to people, the more they reach out to your business or brand. Of course, the marketing of a business is directly related to the sales it generates.

13. Cost-benefit

    • A cost-benefit analysis is a systematic process that businesses use to analyze which decisions to make and which to forgo. The cost-benefit analyst sums the potential rewards expected from a situation or action and then subtracts the total costs associated with taking that action.