Ideas development

Ideas development

1. Development of creative problem-solving ideas

   • Preparation.
     • This phase comprises the period of detection and identification of the problem, as well as the efforts of understanding and training related to it and the search for information through the analysis of the environment
   • Incubation:
     • It is the disconnection from the problem, moving away from it for a variable time (hours, weeks, months or even years), can produce the circumstances and stimuli necessary for us to conceive the idea or solution, until then inaccessible at a conscious level, to the problem we are trying to solve
   • Enlightenment.
     • This is the phase in which ideas and solutions to our problem begin to emerge. This moment has been called by some authors as Eureka experience, which materializes in the final idea to solve or overcome the problem or challenge we are facing
   • Verification.
     • Once the idea or creative solution has been conceived, we are in the verification stage, which involves the analysis and evaluation of the idea in order to refine it and determine whether it is the most suitable solution to solve our problem.

2. Creativity techniques to develop ideas.

   • Creative techniques respond to the need of work teams to find the best solutions to certain problems. It often happens that, although the members of a team have very good ideas, they do not always know how to develop or apply them.
     • List of Osborn questions
       • This is a fundamental set of questions that are used to formulate as many approaches to the problem
     • Random word method
       • The development of this technique plans to associate any word or image that comes from a context in which it works, obtaining new mental relationships and new ideas of possible solutions.
     • Morphological tables
       • It is based on the conception that any object of our thought is composed or integrated by a certain number of elements and on the consideration that these have their own identity and can be isolated.
     • Analogy
       • It is a comparison between objects, concepts or experiences. When establishing an analogy, the particular and general characteristics are indicated and the similarities and differences between the contrasted elements are established. Similarity is one of the bases of analogy.
         • Characteristics of analogies
           • 1. The terms are not the same 2. Things compared by analogy are not necessarily similar, it does not mean that there is absolute equality. 3. The meaning or a common characteristic between the terms is what will make the analogy possible. In other words, analogy implies similarity, but not equality.
     • Brainstorming
       • Brainstorming is a group work tool that facilitates the emergence of new ideas on a given topic or problem. Brainstorming is a group technique for generating original ideas in a creative environment.
         • Features
           • •A moderator: This figure is in charge of writing down all the ideas in a place where everyone can see them, and of maintaining a pleasant and organized environment. •Defined time frame

3. CONCEPT DEVELOPMENT

   • Concept development is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions. These solutions represent a rough description of the product's form, operating principles and features. Often, these concepts are accompanied by industrial design models and experimental prototypes that assist in making final decisions.
     • BENEFITS
       • Enabling methodical investigation of all possible sources of solution ideas
       • Include all business stakeholders in the consideration and exploration of widely varying solution ideas
       • Evaluate previously rejected solution concepts
     • PROTOTYPES AND MODELS
       • A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities. It is necessary to highlight the life cycle of the project and the development model. The project life cycle helps control project activities from start to finish. The development model helps us with the way in which we are going to build the product.
     • IMPACT THEORY
       • Thus, social impact will depend on the social forces that will bring about the changes, the immediacy of the event, and the number of sources that produce the impact.
     • BRANDING STRATEGY
       • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding. It is necessary to have actions aimed at the consumer, not only in the process prior to choosing our product but also after having done so, in order to achieve a closer relationship with the brand.

4. IDEA DEVELOPMENT

   • innate process in the human being, our brain associates the stimuli it receives with the information it already has, provoking imagination and creativity.
     • TECHNICAL VIABILITY
       • The technical feasibility is evaluated before a certain requirement or idea to determine if it is possible to carry it out satisfactorily and in safe conditions with the available technology.
     • MARKETING IMPACT
       • The marketing impact requires certain skills such as: research, concentration and interpretation by the staff involved in this situation.
     • COST-BENEFIT
       • The cost/benefit analysis measures the relationship between the cost per unit produced of a good or service and the profit obtained from its sale.
         • COST/BENEFIT
           • analysis applies not only to business, but also to everyday decisions. For example, when choosing a restaurant for lunch. In this case, variables such as the quality of the food, the price, the distance, among others, will have an influence. Perhaps such a precise numerical calculation is not usually made, but with a subjective evaluation a decision is made.