E commerce brainstroming

E commerce brainstroming

1. 1. What is e-commerce?

   • 2. advantages and disadvantages
     • comparative map
   • 1. Basics and definitions
     • The term E-COMMERCE
     • Business models related to E-COMMERCE
     • E-commerce, E-business and Digital economy
   • 3. 5 C´s in e-commerce (zwass 2014)
     • commerce
     • collaboration
     • communication
     • connection
     • computation
     • PAYPAL CASE APPLICATION
   • 4.Web 2.0
     • Blogs, social networks, online communities, forums/bulletins, content aggregator.
   • 5.economical challenges
     • exercise 1.4

2. 2. Frameworks and architecture

   • Actors and stakeholders
     • B2C BUSINESS
       • Buying via internet
       • The pricing challenge
       • delivering goods.
       • Payment methods
       • CRM ( COSTUMER RELATIONSHIP MANAGEMENT)
     • B2B BUSINESS
       • Differences between b2b and b2c
       • SCOR Business model
       • ERP (ENTERPRISE RESOURCE PLANNING)
   • fundamental sales process

3. 3. impact of ecommerce

   • Ethics, morale and technology
   • macroeconomic impact
   • microeconomic impact

4. Digital marketing

Bilder und Dateien der Mindmap