Understanding Problems

Understanding Problems

1. Solving

   • Cant
   • minimize problems
   • complex causality
   • incremental

2. Problems

   • Undesirable
   • Specific groups
     • Communication
       • Interviews
         • asking questions
         • open ended
         • avoid
           • leading
           • loaded
           • double negatives
         • do
           • have a focus
           • come prepared
           • establish rapport
       • Contextual Inquiry
         • directly observe
           • nature
           • dynamics
         • Partnership
         • no prep
         • happens in context
       • each way has downfalls
         • observations
         • secondary research
         • surveys
         • interviews
   • optimize for specific group
     • cant optimize for all