Target Audience_1

Target Audience_1

1. Market Research

   • Companies do market research to find out what people are looking for in their products. They are found usually in town centres and outside shops asking people a few questions about their company. It can influence the next product they bring out and/ or the next advert.

2. Focus Groups

   • Focus Groups look at a product and give feedback to the company making it. These might consist of a broad number of different people (if the target audience is a film for instance). Or they might be targeted people like cycling enthusiasts, if the product is a new type of bicycle.

3. Age

   • Need to know the age of the target audience that you are aiming your product at. Examples are, life insurance is aimed at over 50s & Games are aimed at teenagers.

4. Ethnicity

   • Don't advertise food to the cultures that dont eat that particular food. You wouldn't advertise Bollywood films to Christians. You would advertise Christmas

5. Gender

6. Income

7. Location

8. Accessibility

   • People may need visual help or audio help on websites for example. Also subtitles may need to be used when making a film or game.