Winter coat

Winter coat

1. Need recognition

   • Information search
     • Alternatives evaluation
       • Purchase decision
         • Post-purchase evaluation
           • The customer is happy with the new coat in the wardrobe, and the store also gave a coupon for a 20% discount on the next purchase. The customer will happily buy things from this store in the future.
         • A customer discovered a winter coat in grey with a 15% discount. She orders coats online after learning that the company employs eco-friendly materials and consulting friends about their opinions.
       • A customer contrasts a few products that she likes. She is aware that she needs a black coat to go with the rest of her wardrobe, and while she would prefer to spend less money, she is also interested in finding coats made of eco-friendly materials.
     • The customer searches online for ''women's winter coats'' to see available options. When she sees her friend in a beautiful coat, she asks where it can be purchased and what she thinks about this brand
   • Winter is coming. This customer owns several lightweight jackets, but if she wants to stay warm and dry in the snow and cold, she'll need a heavy-duty winter coat.