Pepsi

Pepsi

1. Need Recognition Stage

   • Advertisements
   • Promotions
   • Quality level
   • Reasonable pricing

2. Information Search

   • sugar level
   • Better than Coke?
   • Ingredients
   • Calories?
   • Nutrition Level

3. Evaluation of Alternatives

   • Healthy Drinks
   • Comparing price/taste
   • Global presence

4. Purchase Decision

   • Better Quality
   • Lower Price level
   • Special Edition

5. Postpurchase behavior