Activity 7

Activity 7

1. Retail Store Management

   • Retail
     • selling of goods and services
     • Exchange of money (Retail Transaction)
     • Consumption
   • Porter's 5 Force
     • Rivalry Among Existing Competitors
     • New Entrants
     • Bargaining Power of Suppliers
     • Bargaining Power of Buyers
     • Threat of Substitutes
   • Key Success Factors
     • Effective Forecasting
     • Strong Financial Management
     • Stock Control
     • Proximity to Market
     • Effective Marketing Strategies
     • Merchandise
     • Customer Service
   • Risk Factors
     • Low Growth Consumer Markets
     • Regulatory Compliance Challenges
     • Inability to Control Costs
     • Supply Chain Disruptions
     • Emerging Markets
     • Volatility in Real Estate Market
   • Opportunities
     • Rise of Global Middle Class
     • New Marketing Channels
     • Multi-channel Approach
     • Demographic Changes
     • Competitive Differentiation through Local Branding
     • Massive Increase in Retail Industry

2. Category management

   • The shopper
     • Different intentions
       • Purchase mission
       • Involvement
         • Special occasion
         • Routine
   • Shopper Marketing
     • Shopper insights
       • "on the road"
       • Solution Centers
   • CATMAN
     • Cod scandal bars
     • Space management
     • Best practices
     • Focused on the shopper
     • Shopper Marketing Omnichannel
     • Channels
       • Price club
       • Convenience
       • Traditional
       • Wholesale
       • Pharmacies
     • Emerging Channels
     • Manufacturers and distribution (collaborative)
     • Be a Captain
       • Confidential
       • Category process
       • In-depth analysis
       • Assortments
       • Shelf accommodation strategies

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