Thinking and Management

Thinking and Management

1. Culture and human behavior

   • From this point of view, it is learned, breathed and internalized in the soul of each person, in contact with it
   • Culture
     • Set of norms that give vitality to its continuous constitution and social reproduction
     • Through time, a series of rules of coexistence and conflict resolution that, consciously or unconsciously, the social being has accepted and practiced throughout its existence.
     • McCracken, 1986
     • They are the ones that decide and mark the degree of acceptance or rejection of certain behavior assumed by someone belonging to a culture
     • Thus, rewards appear as a way of rewarding those who respect the established order and punishments for those who dare to challenge the prevailing, the dominant, the “normal”

2. Examples

   • The Liberating Deeds
   • The Predominance of Recognized and Admitted Ideas
   • Beliefs Transferred from one Family Structure to Another
   • Values Associated with the Common Good
   • Forms of Behavior Rooted in Tradition

3. In this sense, no one should feel strange when the whole society or part of it asks him to impose on him

   • Form of Dress
   • Type of Makeup
   • Combination of Colors
   • Laughter
   • Crying
   • Table Manners
   • Attitude Towards the Elderly
   • Respect for the Rights of Others

4. Behavior

   • A consumer locked in his deepest anxieties, and social self-satisfaction, is the one whom marketing must know, study, and who marketing must know, study and above all fully understand. fully
   • Páramo y Ramírez, 2017
   • Human beings must be seen in the context of their own realities, with their circumstances built up over generations.

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