The Digital Consumer

The Digital Consumer

1. Everyday lives and digital lives intertwined

2. Multiple devices connected

3. Consumers have more choices to access content

4. Ownership of mobile devices = empowerment

5. Consumers use digital devices for research

   • Information
   • Purchasing
   • Advertising

6. 47% of smartphone owners visit social media EVERYDAY

7. Hispanics = growing consumer segment

   • BUY MORE
   • USE MORE

8. Consumers connected through screens all day

9. Smartphones owners spend 86% of their time using apps VS 14% using mobile web

10. 38% of U.S. consumers subscribed to netflix

11. Consumers are highly active in socialmedia

    • Twitter
    • Facebook
    • Instagram
    • Linkedn

12. Men and women equally active as shoppers on digital devices