Deliberry, a new company with social concerns

Deliberry, a new company with social concerns

1. THE SCENE

   • Economic crisis
   • depressed labour market
   • long-term unemployment
   • people at risk of social exclusion
     • middle-age women
       • qualification doesn't matter any more
   • Pleople struggles to maintain their families
     • "mamá shoopers"

2. THE IDEA

   • Customers are too busy to do their own food shopping
     • will do
   • hire middle-age women, at risk of social exclusion
     • through charities, NGO

3. The Company's plan

   • currently only in Barcelona
     • plan to launch in Madrid next year