Under Armour

Under Armour

1. According to "Forbes" is one of the fifteen sites that dominates the e-commerce.

   • This e-site sells more than 122 million dollars per year.

2. Functionality

   • Under Armour owns a site that has many tabs in which the user can choose categories like child, women, man, etc. It also loads fast, and rarely have errors displaying the sites

3. Informational

   • Under Armour let's the user to look for the stuff they want by separating the merchandise by type of sex

4. Ease of Use

   • Under Armour simplifies it's e-site to allow the user navigate easily

5. Redund Navigation

   • This e-site have the same option in different categories, so the users can reach the same place, like t-shirts, by going in the option women or men

6. Ease of purchase

   • Under Armour, as a leader of the industry, let's the user to choose the size, color, and type of article they would like to buy

7. Multi-browser functionality

   • Under Armour's site, works with the very most popular browsers

8. Simple Graphics

   • Under Armour is a easy site: It's design is useful for the user because is smart and simple; does not distract the customer with spam or announcements

9. Legible Text

   • Under Armour has a site easy to understand y easy to read, it's simple and that's why they sell a lot and makes one of the best e-sites of the world

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