SHORT - AND LONG TERM MEMORY

SHORT - AND LONG TERM MEMORY

1. CAPACITY

   • This is how much data can be stored
   • The capacity of short term memory can be assessed using digit span
   • Jacobs used digit span and found the average span for digits is 9.3 and 7.3 for letters which is due to the fact there are 9 digits and 26 letters.
   • Miller introduced the magic number, 7