Analysis of brief

Analysis of brief

1. Target Market

   • Families
   • Business people
   • Children
     • preferences
       • sweet
       • unhealthy
       • colourful
       • easy to eat
       • hidden vegetables?
   • Teenagers
   • Students
   • Adults

2. Issues

   • Enviromental
     • Small amounts of packaging
     • Locally sourced ingredients
       • reduce use of feul
     • only sold in local bakeries
   • Moral
     • Free range eggs
     • Organic ingredients
     • Fair trade ingredients

3. Existing products

   • Cakes
     • Slices of one large
       • impractical
     • small cakes/muffins
       • easier to eat
     • sweet
       • chocolate
       • Fruit
       • spiced
     • Savoury
       • cheese
   • Pastry
     • Savoury
       • Pies/tarts
         • meat
         • vegeatable
         • cheese
     • Sweet
       • pies/ tarts
         • fruit
         • jams
         • chocolate
         • can't eat them on the go
   • Biscuits/cookies
     • practical
       • easy to eat
       • easy to make in batch

4. Packaging

   • Colourful
   • little or no packaging
     • enviromental reasons

5. presentation

   • colourful
   • classy
   • neat
   • even size and colour
     • weighed and measured- make it precise
   • appealing

6. Ingredients

   • Flour
     • strong plain
     • self raising
   • Fat
     • butter
     • Oil
     • lard
     • low fat spread
   • eggs
     • free range
   • extras
     • all fairtrade

7. Nutritional

   • Low in sugar
   • low in salt
   • low in fat
   • low in calories
   • high in vitamins
   • high in fibre

8. Diets

   • Vegan
     • no produce from animals
       • milk
       • eggs
       • cheese
   • vegetarian
     • no meat
       • meat substitutes can be used
   • coeliac
     • gluten free
   • Diabetic
     • low in sugar
   • Obesity
     • caused by cheap junk food
       • fizzy drinks
       • fast food
     • lack of fruit and vegetables

9. Skills needed

   • rubbing in method
   • creaming method
   • all in one method
   • melting method