Customer satisfaction r² = .762

Customer satisfaction r² = .762

1. Emotional Value r² = .829

   • Emo 1,2,3

2. Product r² = .649

   • Quality r² = .830
     • PQ 1,2,3,4,5,6,7,8,9,10
   • Packaging r² = .637
     • PP 1,2,3
   • Variety r² = .665
     • PV 1,2,3,4
   • Customizability r² = .703
     • PC 1,2,3

3. Service Quality r² = .836

   • Appearance r² = .928
     • A 1
   • Responsive r² = .864
     • R1,2,3,4
   • Empathy r² = .805
     • E1,2
   • Reliability r² = .797
     • R1,2
   • Assurance r² = .864
     • AS 1,2

4. Store r² = .737

   • Convenience r² = .786
     • E1,2,3
   • Layout r² = .796
     • L1,2,3,4

5. Social Value r² = .599

   • SV 1,2,3

6. Price r² = .861

   • Price 1,2,3

7. Menu r² = .729

   • Menu 1,2,3,4,5

8. Promotion r² = .789

   • Promo 1,2,3,4