Behaviourist approach

Behaviourist approach

1. People are born a blank state

2. All behaviour is learnt from experience

3. Classical conditioning

   • Learning by association
     • Pavlov- dog experiment
       • NS->no response NS+UCS->UCR CS->CR

4. Operant Conditioning

   • Learning by reinforcement
     • Skinner-rat experiment
       • Rewarded when the rat pressed the lever
     • Positive reinforcement
       • A behaviour is more likely to reoccur because of positive consequences
     • Negative reinforcement
       • A behaviour is more likely to reoccur because of avoidance of negative consequences
     • Punishment
       • A behaviour is less likely to reoccur because of negative consequences

5. Strengths

6. Weaknesses

7. Weaknesses

8. Weaknesses

9. Weaknesses