Shopping Influences

Shopping Influences

1. Cultural

   • Relgion and behaviour of a particular group
   • What you wear,eat, or how you speak, live and travel
   • Someone of chinease origin may choose to buy from an asian store

2. Economic

   • Someone on a tight budget may not buy luxary items while shopping for groceries e.g. Belgium chocolate biscuits.
   • Level of income will influence your choices.
   • Needs before wants

3. Enivornmental and Ethical

   • Consider the environment and ethical issues when buying products or using services
   • Is it organic? Is it sustainable?
   • E.g Retailers introduced 'Bags for life' to encourage consumers to recycle and reuse the plastic bags going to landfill.

4. Personal

   • Decisions made by the personal characteristics and circumstances e.g. age,likes,dislikes,lifestyle
   • A mother who is married with children and has a full time job has different circumstances than a full time student with a part time job.

5. Physiological

   • Relate to the maintenance of the body and prevention of diesease
   • When shopping for food someone with a dietary disorder is motivated to take healthy choices