FLASH BULB MEMORY

FLASH BULB MEMORY

1. DESCRIBING THE ISSUE

   • POWERFUL EVENT
   • ´NOW PRINT´
   • EMTIONAL
   • LAST A LIFETIME
   • HOW TO EXPLAIN IT

2. RESEARCH

   • FOR
     • BROWN AND KULIK (1977)
       • MARTIN LUTHER KING
         • 75% BLACK PEOPLE RECALLED IT
           • 33% WHITE
     • ROBINSON (1980)
       • EMOTIONAL WORDS
         • RECALLED BETTER
   • AGAINST
     • NIESSER AND HARSCH (1986)
       • CHALLENGER CRASH
         • 24HR RECALL V.GOOD
           • 106
         • 3 YRS LATER POOR
           • 44
     • WILLIAMS (1994)
       • VICTIMS OF ABUSE
         • DON´T REMEMBER
           • REPRESSION?
     • NO DIFFERENT TO LTM
       • REHEARSED MORE
         • TV, PAPER, ANNIVERSARIES
         • FLASH BULB A TRACE?
     • FLASHBULB OCCURS
       • STRONG ENVIRONMENTAL CUES