Low-Voltage Light

Low-Voltage Light

1. Target Market

   • Office workers
     • Desk lamp
     • Profesional style
     • Portability unnecessary
   • 40-60 year olds
     • Disposable income
       • Expensive materials
     • Older styles
   • Creative
     • Architect
       • Interesting
     • Engineer
     • Designer
       • Inspiring

2. Design

   • Industrial
     • Exposed parts
     • Functional
     • Unfinished
   • Size
     • Large
       • Takes up desk space
       • Centre-piece
       • Focal point
       • Industrial style
     • Small
       • Efficient
       • Not industrial style
       • Uninteresting
       • Practical

3. Materials

   • Plastics
     • Thermoplastic
     • Thermo-setting plastic
   • Metal
     • Copper
     • Iron
       • Rust proof
     • Aluminium
       • Anodised
     • Brass
   • Wood
     • Hardwood
       • Oak
       • Ash
       • Rose
       • Walnut
     • Softwood
       • Pine
       • Cedar
     • Manufactured board
       • MDF
       • Plywood

4. Light source

   • LED
     • Bulb
     • Strip
     • Efficient
     • Cheap
   • Halogen Bulb
     • Heat up
   • Filament
     • Inefficient
     • Industrial style
   • Electroluminescent
     • Wire
       • Expensive
     • Strip
       • Very expensive