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1. quantitative data

   • reliable
   • scirntific
   • reprasentative
   • dark figures
   • large scale
   • identifies trends and patterns
   • seeks to find rules that govern human behaviour
   • society can and should be studied scientifically
   • the most complex science
     • studies objects that think about objects

2. qualitative

   • valid
   • indepth
   • time consuming
   • verstehen
   • first hand observation
   • bias
   • unrepresentative
   • the social world is different from the natural world
     • people are more complex: intellectual and emotional
     • humans can act rather than just react

3. Primary data

   • social surveys
   • Participant observation
     • overt
       • interviewer effect
       • hawthorne effect
       • building a raport
       • violation
     • covert
       • getting in
         • it can be hard to gain entry
         • age group
         • ethnicity
         • social class
       • getting out
         • deceitful
         • can be dangerous
         • becoming native
           • losing objectivity