Zoom Consumer Profile

Zoom Consumer Profile

1. Demographics

   • Age: Applicable towards males
   • Age: The age would range from 15 years to 40 years old.
     • So the range for annual household income would be from $60,000 to $140,000. So people with more higher incomes are most likely to purchase our product.
   • The various jobs that people can differ from are photographers, youtubers, doctors, actors, lawyers, real estate agents. High School and university/college can either have part time jobs or no jobs.
     • Social Class: Target towards the higher middle class as well as the higher class because it would be harder for the lower class to be able to afford the product.