Reference Group

Reference Group

1. Group Influence

   • Aspect of Group Life: Group Members
     • Share common goals and interests
     • Communicate/ influence another
     • shares a set of expectations, rules & roles
     • views self as a common social unit
   • Types of Groups
     • Primary Group vs. Secondary Groups
       • Primary Group:Members who have frequent, direct contact with one another
       • Interav
     • Formal Group vs. Informal Group
     • Aspirational Group vs. Dissociative Group
   • Defintion
     • Ways in which group members influence the attitudes, opinion, and behaviours of others within the group.

2. Conformity

   • Definition
   • Peer Pressure

3. Definition

   • A group of individuals who has significant relevance for a consumers and who impacts the consumer's evaluations, aspirations, and behaviour.