Business Intelligence

Business Intelligence

1. combines

   • architectures
   • tools
   • databases
   • applications
   • methodologies

2. is

   • useful for the business making decision process
     • Term born in 1990s by Gartner Group
       • Roots in MIS reporting systems 1970s
         • In 1980 concept of EIS emerged
   • is NOT
     • transaction processing, for example:
       • OLAP
       • OLTP
         • the computer respond to user request
           • request=transaction

3. objective

   • enable interactive access to data
     • to
       • Enable manipulation of data
       • Give business managers the ability to conduct appropiate analysis.

4. is based on transformation

   • data
     • information
       • decisions
         • actions

5. good BI system

   • contains information executives need
     • BI helps to
       • improve business processes
         • transforming
           • decision-making
             • to be more
               • data-driven
       • produce predictions
       • accomplish goals

6. cases on BI

   • Sabre Helps Its Clients Through Dashboards and Analytics
   • Eliminating inefficiencies at Seattle Chilren's Hospital
   • Analysis at the speed of thought
   • Moneyball: Analytics in Sports and Movies
   • Analyzing Athletic Injuries
   • ICBC employs models to reconfigure its branch networks
   • Gilt Groupe’s Flash Sales Streamlined by Big Data Analytics

7. Benefits

   • Improve revenue
   • Decision making
   • Help to formulate strategies

8. Business analytics

   • Is the capability of efficiently manipulating & analyzing data from multiple perspectives
     • types
       • Descriptive
         • Knowing what is happening
       • Predictive
         • Determine what would happen in the future.
       • Prescriptive
         • Recognize what is going on.